A common piece advice in retail: “Differentiate yourself. Then let the market know how you’re different.” That’s good advice, but here’s more: It’s easy to be different. It’s much harder to be distinctive. “Distinctive” means you’re different in a way that gets positive attention. Remember: it’s useless for a retailer […]
Daily Archives: November 9, 2007
2 posts
On advice-giving: People don’t care what you know until they know that you care. — source unknown One of my favorite Far Side cartoons shows a man in his bedroom getting dressed for the day. A sign by his mirror reminds him, “First Pants, Then Shoes”. This cartoon and the […]