Schmoozing is not Selling. Sorry I can’t remember the source of this very smart quote. And I’m even sorrier that I didn’t learn this lesson in my early twenties rather than my (late?) 30s. In my first job as a consulting engineer, I worked with another twenty-something engineer whom I’ll […]
Monthly Archives: December 2007
5 posts
I’ve just discovered a surprisingly good book for aspiring entrepreneurs. In Kick Start Your Dream Business: Getting It Started and Keeping You Going, business consultant and teacher Romanus Wolter documents the process he uses to help previously untrained entrepreneurs clarify and deploy their ideas for anything from publishing businesses to […]
If they make me wait in line 10 minutes to spend $5, they’re not going to last. — Bay Area curmudgeon and business critic D.M. Hunkins, placing his early bets on a neighborhood coffee shop.
Do more of your customers love you than hate you? You better hope so, because that is the number one equation that points to your profitability. So say the researchers at Bain & Co: Research conducted by Bain & Co. established that one question reliably indicates customer loyalty (as evidenced […]
“It is not unusual for extraordinary sales professionals to communicate demarketing messages via the mass media. James C. Hansberger is an ESP and senior vice president for Shearson Lehman Hutton, Inc. A recent article bout investment counselors defined his target market as follows; “His client’s net worth ranges from around […]