Elisabeth Sullivan at the American Marketing Association recently interviewed me for an article on Demarketing. I’ll be writing more on this topic throughout this month. Here’s a first brief entry: What is demarketing? As I think of it, demarketing is (1) about making a conscious decision about the things you […]
Daily Archives: March 4, 2008
2 posts
American businesses do all sorts of crazy things to prevent people from giving them money: they refuse cash, they refuse credit cards, they say “no” when people offer to pay up front, etc. And online — arghhh — how many times do eStores ask us to provide a ton of […]