There’s Nothing as Dangerous as an Idea When It’s the Only One You Have. — Bill O’Hanlon in Do One Thing Different — and other uncommonly sensible solutions to life’s persistent problems.
Monthly Archives: August 2008
13 posts
The difference between big companies and small companies is that big companies can do dumb things with larger quantities of money. I mention this to my SMB* on a regular basis, when they wonder out loud whether one of their new plans or efforts make sense. “What kind of marketing […]
It is not the same to talk of bulls as to be in the bullring.–Spanish proverb. Yes, some analysts can give good advice about things they don’t do themselves. But beware the business advisor who speaks with 100% confidence about something they only watch from the sidelines. I help clients […]
Perpetual devotion to what a man calls his business, is only to be sustained by perpetual neglect of many other things. – Robert Louis Stevenson
Hang out with winners. I’ve heard this a million times, but now and then I get a tangible reminder of why it’s true. Today I got some free sales advice from a distant colleague-of-sorts. It seemed smart enough and I was probably going to make it part of my plan. […]
Bad marketing is when you convert someone who doesn’t know you into someone who knows you but doesn’t like you.