Great work doesn’t just spring from the minds of one or two creative people. It is produced by an entire organization that understands and encourages that greatness. Such environments cannot be created by fiat. They are built cumulatively by every manager in the organization, bit by bit, over time, by […]
Monthly Archives: September 2008
24 posts
I had some horses that I would rather have sold than my pretty pair of fire horses. I knew that I would sell them and sell them pretty quick, and I knew that I wouldn’t get any more like them.This old man says, “What will you take for those horses?””I […]
For non-essential products, customer inaction is often a bigger “competitor” than any comparable substitute. The top three CRM products for small and medium sized businesses aren’t just competing against each other — they’re competing against you not buying any CRM software at all. Next time your marketing and sales group […]
Here’s another testimonial that I produced for Red Cap Communications*. Three things to like about this testimonial from Canton Capital’s managing director, Brian Redman: The “$10 to $30+ million” mention shows that Canton Capital is a serious business, which adds instant credibility to their testimonial. Redman shows how Clare is […]
There is never a good sale for Neiman-Marcus unless it’s a good buy for the customer. –Herbert Marcus, cofounder of Neiman Marcus, speaking to his son in 1926, quoted by Stanley Marcus in Minding the Store (1974), quoted in Simpson’s Contemporary Quotations. See also Selling is Serving.
Work expands to fill the time available for its completion. — C. Northcote Parkinson, in Economist, 19 Nov 1955, quoted in Simpson’s Contemporary Quotations.
In this business, you can never wash the dinner dishes and say they are done. You have to keep doing them constantly. — Mary Wells Lawrence, advertising executive, on the need for fresh approaches. Time 3 Oct 66, quoted in Simpson’s Contemporary Quotations