“Welcome to Great Harvest Bread Company! Would you like to try a free sample?” If you’ve been to one of their franchises, you’ve heard the welcome. When my cousin Rich was younger, he’d go into the Chapel Hill NC store and ask for a big slice of bread, which he’d […]
Yearly Archives: 2008
84 posts
Business thinker must have a million 2×2 grids for classifying things. While chatting with my B-school advisor some years ago, I theorized that most business thinking has to get reduced to a 2×2 grid, because people can’t get their minds around anything bigger than what they can draw on a […]
For some reason, I dip into this book again and again. Lewis writes about his time at Salomon Brothers in the early 1980s, but the stories still seem painfully relevant, 25 years later. I’m glad I don’t work on Wall Street. How about you? When it came to speculation, European […]
Here’s what the folks at Red Kite Creative report: In the past few weeks, I’ve had two clients (one current and one potential) tell me that the main reason they contacted me for their project work was the large quantity of well-written, very positive testimonials I have on my website. […]
Used right, testimonials are great. But sometimes they can be used deceitfully to market crap products, even when the testimonial writer is being honest. In “The Value of Testimonials“, James Laidler, MD, shows how quack medicine promoters can obtain a constant supply of sincere testimonials from customers who honestly believe […]
I’ve been traveling around Honduras for the last four weeks — mostly vacation, but working a little while I’m here, via the occasionally available internet or VoIP connection to the States. Small business in Honduras is not a model you want to copy, at least not for profitability. As a […]
To want to own a restaurant can be a strange and terrible affliction. What causes such a destructive urge in so many otherwise sensible people? Why would anyone who has worked hard, saved money and often been successful in other fields want to pump his hard-earned cash down a hole […]