“It’s pretty good, but it isn’t great.” My CEO client was looking at the plans for a product launch event. His staff had done all the prep and they were excited to get started as soon as he gave the go-ahead. Problem was, he liked the plan but he knew […]
Marketing and Sales
39 posts
You run a business but you don’t do math? Uh-oh. Profit’s a-leaking. Math = Money. The Profit Equation for Small Business Owners is the workshop for YOU if you’re a Professional or Small Business Owner who needs to (a) SELL services, (b) PRICE services and products, and/or (c) PAY for things […]
For sure, life is more fun with an “attitude of gratitude”. A fine therapist friend of mine tells many of his clients to end each evening by listing three things from the day that they are thankful for. I’m convinced that when I remember to do this, I go to […]
“My manager says that if you’ll tell others about our work but keep our discount confidential, he’ll move some of our ad budget into a $500 discount for you” “You know that the Attorney General would get mad if we told you that this discount is good for today, but […]
Doing the right thing allows you to stop spending money on advertising. Dan Roach, Roach-Lamburg Roofing Dan came highly recommended by my realtor, who only recommends the best. Nearly all his work comes from referrals. That’s much more important than repeat business for a roofer — seeing how he sells […]
“First focus, then expand” reminds me of the old adage: “The only place that Success comes before Work is in the dictionary.” You don’t hear that one too often any more. Too old-fashioned and Calvinist even if it’s still true. But Work isn’t the problem for most people I know. […]
I often wish my website looked better, if not necessarily fancier. I wouldn’t mind copying most of the Fortune 50 whose websites are not fancy but are executed with care. The typography is clean (even if it’s all done in Helvetica or Arial), the layouts are pleasing and they have […]