Do more of your customers love you than hate you? You better hope so, because that is the number one equation that points to your profitability. So say the researchers at Bain & Co: Research conducted by Bain & Co. established that one question reliably indicates customer loyalty (as evidenced […]
Marketing and Sales
39 posts
“It is not unusual for extraordinary sales professionals to communicate demarketing messages via the mass media. James C. Hansberger is an ESP and senior vice president for Shearson Lehman Hutton, Inc. A recent article bout investment counselors defined his target market as follows; “His client’s net worth ranges from around […]
A common piece advice in retail: “Differentiate yourself. Then let the market know how you’re different.” That’s good advice, but here’s more: It’s easy to be different. It’s much harder to be distinctive. “Distinctive” means you’re different in a way that gets positive attention. Remember: it’s useless for a retailer […]
On advice-giving: People don’t care what you know until they know that you care. — source unknown One of my favorite Far Side cartoons shows a man in his bedroom getting dressed for the day. A sign by his mirror reminds him, “First Pants, Then Shoes”. This cartoon and the […]