Here’s what the folks at Red Kite Creative report: In the past few weeks, I’ve had two clients (one current and one potential) tell me that the main reason they contacted me for their project work was the large quantity of well-written, very positive testimonials I have on my website. […]
Quotes
119 posts
To want to own a restaurant can be a strange and terrible affliction. What causes such a destructive urge in so many otherwise sensible people? Why would anyone who has worked hard, saved money and often been successful in other fields want to pump his hard-earned cash down a hole […]
I just read an great article by online marketing consultant Donna Gunter: 10 Secrets to Asking for Effective Client Testimonials for Your Website. Her tips are more sophisticated than most free web advice on writing testimonials, and I think she’s generally spot on.* I especially like her Secret No. 9: […]
Alien Skin Software is not a normal company. Sure, we like money. Send us as much as you want. But our most important goal is to enjoy our lives. Since we spend way the hell too much time working, we try to find ways to make work fun.– Alien Skin […]
Hired to replace Robert Dynes in the aftermath of a management meltdown in which UC administrators flouted, circumvented and violated university policies governing pay and perks, the 63-year-old [Mark] Yudof knows his mission when he officially takes over next month.”I’ve really got to get the trains running on time (at […]
Demarketing requires discipline: the discipline to decide what you’re not going to do, and then the discipline to stick with the decision. Some people have this kind of discipline in spades: Xiang Yu was a Chinese general in the third century B.C. who took his troops across the Yangtze River […]
Schmoozing is not Selling. Sorry I can’t remember the source of this very smart quote. And I’m even sorrier that I didn’t learn this lesson in my early twenties rather than my (late?) 30s. In my first job as a consulting engineer, I worked with another twenty-something engineer whom I’ll […]