If they make me wait in line 10 minutes to spend $5, they’re not going to last. — Bay Area curmudgeon and business critic D.M. Hunkins, placing his early bets on a neighborhood coffee shop.
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119 posts
Do more of your customers love you than hate you? You better hope so, because that is the number one equation that points to your profitability. So say the researchers at Bain & Co: Research conducted by Bain & Co. established that one question reliably indicates customer loyalty (as evidenced […]
“It is not unusual for extraordinary sales professionals to communicate demarketing messages via the mass media. James C. Hansberger is an ESP and senior vice president for Shearson Lehman Hutton, Inc. A recent article bout investment counselors defined his target market as follows; “His client’s net worth ranges from around […]
Tests and Measures Some people are born knowing what they want to do, and even how to do it. The rest of us aren’t so lucky. …What do you want? The majority of us go through life, often very successfully, without ever asking, much less answering, this most basic question. […]
Among your outside advisors, your account is likely to have the greatest impact on the success or failure of your business. — Jacquelyn Lynn in Start Your Own Restaurant (and Five Other Food Businesses) (Entrepreneur Magazine’s Start Ups).
Once you have a picture of how you want your life to be, and you come to the realization that it’s more than just things to have and things to do, once you realize that what you and I really want is to have the room, the openness, to expand, […]
Principle 1 Your customer is your paycheck. Don’t be fooled by the signature at the bottom of your payroll check — the guy who signed the check didn’t put the money there — your customers did. No customers, no money. You should change your customer greeting to “Hi, thanks for […]