“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” I mention this sometimes to small and medium sized businesses who think they can’t compete against bigger companies. Consider the recent Olympics, and the remarkable Jamaican wins in the men’s and […]
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Here’s a testimonial I produced for Red Cap Communications*, on the work they did for EMF Film. I asked Red Cap’s CEO, Clare Dagin, “what’s the most important thing we need your client to say about you?” “Systematic thinking my big differentiator,” said Dagin. “Too many designers create one-offs without […]
Hang out with winners. I’ve heard this a million times, but now and then I get a tangible reminder of why it’s true. Today I got some free sales advice from a distant colleague-of-sorts. It seemed smart enough and I was probably going to make it part of my plan. […]
Used right, testimonials are great. But sometimes they can be used deceitfully to market crap products, even when the testimonial writer is being honest. In “The Value of Testimonials“, James Laidler, MD, shows how quack medicine promoters can obtain a constant supply of sincere testimonials from customers who honestly believe […]
American businesses do all sorts of crazy things to prevent people from giving them money: they refuse cash, they refuse credit cards, they say “no” when people offer to pay up front, etc. And online — arghhh — how many times do eStores ask us to provide a ton of […]
What’s the cash value of your network? The folks at XING.com (a business social networking resource like LinkedIn) have come up with a methodology that requires but 5 minutes of your time. Click here: mynetworkvalue.com Oh and mine? $1,222,000. High for my age and field. Hooray for me! If you […]
“Work-life balance” is an important, emerging idea in 21st century corporate life. I’m happy to see corporate America (and its citizens) asking big questions about how to make sure that our jobs don’t take over the rest of our lives. But I’m distressed at the tag we’re using: Work-life balance. […]