“[N]o company can succeed today by trying to be all things to all people. It must instead find the unique value that it alone can deliver to a chosen market.”
– Michael Treacy and Fred Wiersema, in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
It is easy enough to be friendly to one’s friends. But to befriend the one who regards himself as your enemy is […]
I firmly believe that the unrelenting pursuit of outward success is one of today’s chief sources of unhappiness. …[P]eople driven by success […]
From bio.com: Born in Pennsylvania on March 8, 1799, Simon Cameron was considered by many to be on of America’s first political […]
“It is not unusual for extraordinary sales professionals to communicate demarketing messages via the mass media. James C. Hansberger is an ESP […]
